The Problem
Every 2 hours, a child drowns in America.
Drowning is the #1 killer of children under 5.
Not accidents. Not illness. Water.
Source: CDC, 2024
drowning deaths per year in the U.S.
CDC Vital Signs, 2024
cause of death for children ages 1–4
CDC, updated January 2026
of child drownings happen with at least one adult present
Safe Kids Worldwide
increase in child drowning rates, 2019–2022
CDC Vital Signs, 2024
The safety gear exists. Nobody wears it.
Life jackets work — when worn.
Traditional life jackets provide excellent flotation. But compliance is near zero. Children refuse to wear them. Parents give up. Resorts can't enforce it. The result: the most effective piece of safety equipment in existence sits unused on a hook while kids swim unprotected.
69% of child pool drownings happen when the child wasn't expected to be near water.
It's not a supervision failure. It's a speed failure. Drowning is silent. It takes under 60 seconds. By the time an adult reacts, it's already happened. The window for intervention is measured in seconds — not minutes.
USA Swimming Foundation / CDC
We didn't build a better life jacket.
We built something kids actually want to wear.
11mm thin. Fitbit-style. Solid-state engine.
Factory-sealed every time.
Sources
- CDC Vital Signs: Drowning Death Rates, 2024. cdc.gov
- Safe Kids Worldwide: Keeping Kids Safe In and Around Water
- American Red Cross: Drowning Prevention Facts. redcross.org
- CDC Drowning Prevention. Updated January 27, 2026. cdc.gov